
WHY I COOK
We cooked up the Why I Cook campaign to add a little flavor to the Swanson portfolio. Our work propelled sales and made a somewhat stale brand, (last food pun, I promise), the #1 broth preferred by cooks in the United States.
How Swanson Broth Is Adapting to the Foodie Age
Campbell: Broth sales get bump from more cooking
Swanson Why I Cook Holiday Print Spread
Swanson Why I Cook Print