WHY I COOK

We cooked up the Why I Cook campaign to add a little flavor to the Swanson portfolio. Our work propelled sales and made a somewhat stale brand, (last food pun, I promise), the #1 broth preferred by cooks in the United States.

How Swanson Broth Is Adapting to the Foodie Age
Campbell: Broth sales get bump from more cooking

Swanson Why I Cook “Sing” Broadcast TV

Swanson Why I Cook “Colder” Broadcast TV

Swanson Why I Cook Holiday Print Spread

Swanson Why I Cook Print

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