The Path to Pro Program
There is a critical shortage of skilled trades workers in the U.S. With demand expected to increase to 3 million by 2028, we need to motivate young men and women to join the trades. This 360-campaign, launched during the college and NFL seasons, used real-life athletes and tradespeople to inspire a new generation to find their Path to Pro. The work inspired over 1 million people to visit the Path to Pro website, a 908% increase in traffic, while job applications hit a record high and registrations increased by 384% – another record high.
The Home Depot “Going Pro” :30 TV
Hype Videos
To spotlight different trades, we created athlete-inspired “hype videos” of actual professionals to show off their skills and stats on TikTok and Instagram.
The Home Depot “Keziah” OLV
The Home Depot “Shaquille” OLV
Hubspace. A smarter home in seconds.
The Hubspace app allows users to connect and control Home Depot smart products. To demonstrate just how fast and easy it is to use, we rolled out a platform and 360-campaign comparing Hubspace to other seemingly simple tasks.
The Home Depot/Hubspace “Reminder” :30 TV
The Home Depot/Hubspace “Surprise” :30 TV
EcoSmart
EcoSmart is a lighting sub-brand in The Home Depot portfolio. Our 2023 work took a step away from the traditional Home Depot voice to engage the next generation of doers and inspire them to “get lit.”
The Home Depot/EcoSmart “Lit” :30 TV
Social
We used stop motion photography to capture the playfulness and versatility of EcoSmart lighting for TikTok and Instagram.
The Home Depot “Light Show” OLV
The Home Depot “Snake” OLV
The Home Depot App
To drive downloads of The Home Depot app, we created a series of films to show that the most important tool in your tool belt, might just be in your pocket.
“Pick It Up” :15
The Home Depot Digital
“Fly” :15
The Home Depot Digital
“Thingy” :15
The Home Depot Digital
“Measure Once” :15
The Home Depot Digital
“Done” :15
The Home Depot Digital